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It was started in September, 2005 by Francis Lelong, Yoan Le Berrigaud, and Frank Zayan with the initiation of the French website www.sarenza.com. Stéphane Treppoz became the president and Hélène Boulet-Supau became the Managing Director of Sarenza, when all the three creators of the brand left the company and the company was restructured in March 2007. Stéphane & Hélène inflated three million Euros to stable the company’s expansion and they succeeded to stable their position in the markets with a highly automatic warehouse somewhere near Paris. Another investment was promulgated of three million Euros in the year 2009 for the financing of the brands development outside the origin. In June 2014, one more investment was declared to expand more internationally.

In 2017, after all the hard work of their employees an board of directors and going through all the worst and worst situations, Sarenza is now a leading brand in the online industry of United Kingdom and in its origin, They have been rewarded by many awards, they have been voted for “France’s Favorite Fashion website in 2010”, nominated for the “Best Footwear & Accessories Retailer” in 2013. Customers have given reviews about the finest quality products, fastest delivery, simple returns and very pleasant customer services.