This store was started as a fashion section of Selfridges department store in London. The owner of Selfridges was inspired with a fashion section of Bonwit Teller store in New York called as Miss Bonwit targeting teenagers with their products. This inspiration lead him to name his brand Miss Selfridge and rolled out through Lewis’s and Selfridges stores in United Kingdom. In 1999 this brand was acquired by Arcadia group who also owns some major brands like Topman, Evans, Outfit, Burton Menwear and many more.
Miss Selfridge is an icon for young women’s fashion and has more than 250 stores worldwide and has significant online presence by their own website and other partners including ASOS. The brands targets women who are around in twenties. The brand positioned itself as an icon of a proud, popular and strong female. She is focused on her career and friends and always looks great while doing anything. The brand is like a right style for every occasion. Their tagline is Work hard, play hard, look great! The idea of styling and what this brand wants to deliver can be easily understood by this. Whether you are working or partying, you should look great and this is not only a wish, the brand delivers these types of products which can be used in a wide range of occasions whether professional or casual.