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Brookstone was started and named after a farm where Pierre de Beaumont and his wife began to work with an initial investment of $500 in 1965. First they started by mailing a catalog which had tools and other items that were hard to find. It consisted 24 pages which were printed in black and white, had complete information about the products in detail, the material, dimension, capabilities and features that made the product more attractive to the end customer. By the year 1973 they opened the first retail outlet in Peterborough, New Hampshire which in no time was doing good business. To get more new customers they started to add more items in their stores that were not shown in the catalog so that the customer base could expand, they introduced items that were related to leisure, travel, audio, games and new technology because of it they even increased their sales by every year. To cover the entire market they shifted their focused on women related products, so they could get out from the “men’s clubhouse” mind frame.
Brookstone is now owned by a Chinese firm Sanpower which they bought for more than $173 million in 2014. Currently they have more than 200 stores all over U.S and Puerto Rico with all of them located in city centers, shopping malls and also on many national airports. So more or less you will find a Brookstone outlet near you always and now worries if you don’t want to go out you can always visit the online website and order from 1000 of product under your finger tip.