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Noah Wrubel and Bill Richardson the graduate of Carnegie-Mellon founded the brand and went online in 1998, Noah family had already been running lingerie store by the name of Bare Necessities since 1965 in all over New Jersey. They did not wanted to be the online outlet for the existing family business but they had other ideas for their new business, they set their goal to sell one garment per hour but the response was so high that the beeper for notification were mostly full and had an exceptional response. Within few years they saw 35% of increase in their customers with an average order of $100, since then they have been working hard to maintain their old customers and bring new as well by different online marketing strategies like email marketing, banners, ads on search engine which help them to making around $7 million by the year 2003. In 2006 they haired Frog Design the company which is known as the best firm for branding and product design which have also been working with Apple for a long time, $24 million revenue was the result which was after the collaboration of both the firms working together and they set a goal for 252% growth rate for next three years.
Bare Necessities is well known for the use of models insisted of mannequins from the 1990s, they were the trend setter for this and also has been a base for many of today’s top model which were later used in Sports Illustrated and Victoria’s Secret to land those big gigs. Some of the top models that were introduced by them are Natasha Barnard, Kate Upton, Alina Vacariu and many more.