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The company was started by Laura and Bernard Ashley in 1953 with a very small amount of investment. These young and energetic entrepreneurs used to print fabrics on their kitchen table but the spirit was high. Initially they started with scarves and knew that they have the ability to create competitive products and provide it to other retailers. They opened their first outlet in 1961 and with the passage of time the production was increased, product line was getting wider which started including home furnishing products, apparels, fashion, furniture, wallpaper, curtain, lighting and with that the brand started ruling.

In the year 2001, Laura Ashley published their website to bring a new experience of shopping for their customers.  Just 2 years after their website was launched, the company did so well that they received European Mail Order Days Award as a recognition of their quality catalogues and massive growth in sales. The company has stepped towards globalization as well and started their operations in several countries and the product line is still increasing.